YOU HAVE STARTED YOUR STARTUP BUSINESS BUT YOU STILL DON’T HAVE A PROPER NAME? HOW TO CHOOSE A BUSINESS NAME THAT FITS JUST RIGHT FOR YOUR STARTUP? FOLLOW THESE PRO TIPS!
Branding is all about how people see your business and how they interact with your company. You can call it a culmination point of the experience your customers have, how they perceive the interaction with your brand, and the message they receive. The power of your brand can usually make that interaction better or destroy it for good.
Luckily for all of you there who are interested in building a successful brand and yet experience troubles, we know how to take a control over your brand. We have consulted with a few experts and according to them, 3 business branding tools are necessary to make your corporate life so much easier and give you a certain advantage to accomplish all of your goals and achieve the success you deserve.
Here are the top-recommended business branding tools to keep in mind:
PRO TIPS TO KEEP IN MIND
1. POSITIONING
Before you start building a brand, it is essential to know exactly where you stand in the current market. By positioning yourself and your brand, you will be able to create a unique place in the market for your business. In order to position yourself properly, you first need to determine the target market (what group of consumers you want to serve), reasons to believe (that your brand or business delivers the same quality and value it promises), differentiators (what makes you unique and different from your rivals), frame of reference (category in which your product competes), and finally, a brand promise (an assurance to your target group that value and quality will be delivered through connecting and interacting with your product). Once you will determine all of these elements, you need to find a proper tool that can allow you to put each piece of the positioning statement in one place. We highly recommend you to try eCornell.
2. MESSAGING
Can you fit everything your business does into a clear and short message? Where to start and how long should the message be? Message Map is one of the most important tools for structuring your message and fitting exactly what your business does in a clear way. This tool is great for organizing your ideas and thoughts and clearly communicating with your target group. You can take a look at online videos done with this tool so you can better see what we are talking about.
3. VOICE
The voice of your business is how your message is delivered to your target group. How does your brand sounds when you hear the message? Serious, funny, or unclear maybe? You need to find the right voice if you want to send the message right. According to one expert, in order to find the right voice, you need to pretend your brand is a person and now you are going to a party. You need to ask yourself these questions – What do you wear? What do you eat? What do you bring as a gift? What do you talk about? What did you drive? Who is your best friend that is is near you? What are you at the party? Where are the people that were also invited but they choose not to come? By answering these questions, you will be able to determine your own voice which you can use later to share your brand’s message with your target audience.
Once you will perfectly understand who you really are as a brand, everything you do should reflect this identity.
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